We see that all the time....
I got "into it" with an LEO from Arkansas the other day who started the phone conversation off by "I'm ready to wheel and deal with ya"
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He claimed he could get the scope ($190 MSRP, $170 our price, which is the manufacturer's retail Minimum Advertised Price) for $145 from Sportman's Guide by the time he used coupon codes, free shipping offers, etc. I told him that was a great deal and he should jump all over it. He then asked me if I could price-match. I told him I couldn't, because we're already a good deal, but could give him a 5% LEO discount, and our Free Hoody offer he qualified for along with the free shipping & free sunshade, and have it shipped the same day. I asked why he didn't just hop on the deal at Sportsman's Guide and his reply was "Well, they said it could be up to 7 weeks to get to me because the drop-ship them and we're currently back-ordered at the manufacturer so it could be a while". I said, "Well, I have 18 on hand of that particular model, so I suppose it's a good thing we stock up for our customer base". He then...replied that he got an offer from another dealer for $6 cheaper than what I was offering. I told him I wasn't in business to negotiate on all items, everyday of the week, so if he wanted to buy from me, we'd love his business, otherwise find the cheapest price and hopefully you'll get good service....
Following a long pause, he then agreed we had a good deal and he'd like the free hoody offer as well as the offer I previously offered.
I don't know why, but sometimes it seems buyers have all the negotiating power in the world. Unless it's a situation where a customer is a big repeat customer, or is ordering BULK at one time, saving shipping costs, etc...then most retailers really don't care about cutting their own throat to move a piece of inventory unless the situation on that item is they want it gone. We're some of the easiest people to get along with, but still get people that try to nickle and dime all day long, when we are always reasonably priced and try to expedite each package into transit if possible.
The same hold true for selling items on a classifieds section. This is part of the reason I really hate selling used stuff in this manner. There are always half a dozen window shoppers who want to try out their 'haggling' to negotiate on an item they realistically won't buy anyways. Whenever I've ever used the "I'll take it" line, that means I've agreed to the contract as presented (The price produced for the item in question) and I want dibs. I suppose not everyone sees it that way...