What BobS761 said. Their goal is to get the word out about their affiliated 3GN clubs and get some cool footage of the everyday shooter enjoying 3 gun as well rather than just the Pro Series guys and gals. They want the average gun owner to know that the match they are about to attend at their local club isn't going to be like the stuff they see on the sportman's channel.
They are basically trying to eliminate the old "I want to give it a try but I need to practice more first" excuse.